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Fast facts

  • Kingsmill is the UK's fastest growing bread brand*, and sixth in the 2010 Grocer top 100**
    (*Sliced Bread Volume % change v previous year 52w/e 16.04.11 Nielsen Total GB, ** The Grocer Top 100 Food & Drink Brands of 2010 compiled by Nielsen)
  • Kingsmill Great Everyday White medium sliced 800g is the fastest selling loaf on the market
    (*Sliced Bread Pack Weighted Rate of sale 52w/e 16.04.11 Nielsen Total GB)
  • In 2011, Allied Bakeries had the biggest investment programme of any UK bakery and was the number one bread and bakery supplier in the convenience sector
    (*Sliced Bread Volume % Share 52w/e 16.04.11 Nielsen Total GB Impulse)
  • Kingsmill Little BIG Loaf ® is the first small loaf with full-sized slices
  • Allied Bakeries was the first major bread manufacturer to introduce recycled packaging, on Kingsmill Little BIG Loaf ® and Crusts Away! ®
  • In June 2009, we became the first - and so far, the only - bread brand to be allowed to carry the Carbon Trust's Carbon Reduction Label on our packaging
  • We give full nutrition labelling on the back of packs, and most products have 'front of pack' GDA labelling of calories, fat, sugar, saturates and salt
  • We offer choice and information, reminding people that all bread, including white bread, has a role to play in a healthy balanced diet
  • We're committed to using sustainable palm oil by 2014 and, until then, purchase green palm certificates to encourage the availability of sustainable palm oil in the appropriate fractions
  • We're proud to have signed up to The Prompt Payment Code, demonstrating ethical behaviour towards our suppliers
  • When we say our bread is safe for vegetarians, we mean it!
  • Kingsmill 50/50 is the nation's favourite healthier white loaf