A natural extension of our passion for quality, the Care Line was launched by Allied in 2004

Staffing our Care Line are up to five Consumer Care Advisers and a Team Leader all trained to give consistent,high quality service to our consumers.

We see the Care Line as a vital link between the people who eat our products and us.

The Care Line’s role is to court and encourage loyalty, ensuring that in each and every call the consumer is treated with respect and empathy, turning feedback into a positive experience.

We also feed back consumer comments and trends through to the commercial and technical teams in Allied to aid them in the development and innovation of existing and new products and procedures.

In summary - we are the ears, eyes and voice of Allied Bakeries and their consumers and as such have a unique role within the business.