Kingsmill, one of the UK's top 10 grocery brands 1, announces the launch of an
exciting new on pack promotion featuring family favourites, Wallace
& Gromit.
Kingsmill has teamed up once again with Wallace & Gromit
creators, Aardman, to launch a brand new on pack promotion.
From 2nd May this year, the exclusive promotion will feature
across Kingsmill bread, rolls, crumpets, muffins and pancakes. 70
million promotional packs of Kingsmill will be available to
retailers throughout the UK. These promotional packs of Kingsmill
will include collectable tokens for customers to claim an exclusive
range of Wallace & Gromit branded inventions.
This promotion will offer retailers the chance to attract
customers with a new and unique range of collectables which have
been designed exclusively for Kingsmill and won't be available
anywhere else.
The three money-can't-buy inventions include: The Rapide-o-Matic
Preserve Dispenser, The Wallace & Gromit Holder Egg Cups and
The Safe-o-Matic Lunchbox.
The Rapido-o-Matic Preserve Dispenser is based on the famous
Wallace & Gromit motorbike and sidecar. A pot has been built
into Gromit's sidecar to hold your favourite spread or preserve.
You simply load up the pot, pull the motorbike back and it allows
you to send your favourite toast topping zooming across the kitchen
table.
The Wallace & Gromit Holder Egg Cups are available with both
character faces and feature a unique soldier holder so that
consumers can stack up their favourite Kingsmill bread for
dipping.
Tokens from promotional packs will also allow Kingsmill
customers to claim a The Safe-o-Matic Lunchbox. The children's
lunchbox will ensure that Kingsmill sandwiches stay safe in the
playground!
Will Ghali Director of Brands comments: "Wallace & Gromit
are loved by families all over Britain and are a strong brand fit
for Kingsmill. This new promotion offers an exciting opportunity
for Kingsmill to reward loyal consumers."
Notes to Editors
- Source: The Grocer Top
100 brands List