Kingsmill, the UK's fastest growing plant
bread brand[1], has announced the
launch of four new products to the convenience channel:Kingsmill
'Love to Toast' Toasting Waffles and the Kingsmill Bread
Alternatives range, which consists of Kingsmill 50/50 Wraps,
Kingsmill Pockets and Kingsmill Deli Softs.
The new products have been developed in response to a growing
consumer demand for bakery favourites, a segment which has grown in
value by 12.2% in the past 12 weeks[2]. The products are to be rolled out to convenience
retailers this month, allowing retailers to capitalise on this
trend, maximise their profits and drive growth in the bakery
category.
Kingsmill 'Love to Toast' Toasting Waffles have been launched to
the convenience channel to satisfy shopper demand for waffles, a
bakery favourite which has risen in unit sales by 8.5% over the
past year[3]. Kingsmill Toasting
Waffles are sweet waffles that can be eaten on their own or with a
variety of toppings.
Guy Shepherd, Category Director at Allied Bakeries said: "Both the
Kingsmill Bread Alternatives range and 'Love to Toast' Toasting
Waffles have been extended to the convenience sector in order to
offer retailers high-quality, great-tasting products that reflect
current consumer trends and help to maximise sales."
"The new products ensure that convenience retailers are providing a
wide range of breakfast and lunchtime bakery options that cater to
every consumer taste. The new 50/50 varieties of the Kingsmill
Bread Alternatives range offers versatile lunch solutions that the
whole family will enjoy. With a recent 7.8% increase in the
consumption of bakery favourites during the breakfast occasion[4],Kingsmill 'Love to Toast' Toasting
Waffles offer retailers a new and delicious way to boost their
bakery profits."
[1] Source:
Nielsen 52 w/e 05.03.11 (Unit Sales)
[2] Source: Nielsen 12 w/e
11.06.11
[3] Source: Nielsen MAT 22.01.11
Total Coverage
[4] Source: Nielsen Scantrack 12
w/e 11.06.11 (value sales)