Allied Bakeries, a leading supplier of bread
and bakery products and owners of the leading brands Kingsmill,
Burgen, Allinson and Sunblest, today announced the introduction of
additions to the Kingsmill range, its top ten UK grocery
brand. The new products, available throughout the UK, have
expanded Kingsmill's selection of breads and bakery products to a
total of twenty - providing a more comprehensive and innovative
range for stores to meet customer needs.
The new Kingsmill breads launched to market
are primarily targeted at the convenience sector. The new range
includes:
- Kingsmill Danish 400g -a deliciously soft, white bread with a
light texture in a 400g loaf. This is the perfect option for
consumers with a smaller appetite or for those wanting a lighter
eat than standard bread.
- Kingsmill Doorstep 800g -a white bread with extra thick slices
ideal for those who want a really satisfying and filling
sandwich.
- Kingsmill Soft Malted Grain Farmhouse 800g -a soft brown bread
with rich malted grain is ideal for consumers wanting a premium
loaf with all the taste of added 'bits'.
- Kingsmill Soft White Farmhouse 400g -a soft, batch-baked
premium white bread ideal for smaller households who want a premium
loaf.
Kingsmill has a retail value of over £350 million and sells
approximately 8.5 million loaves a week. It has been reporting
double-digit growth year on year since 2008 - rising by 12.3% over
the past year. The brand's success is fuelled by the breadth of its
range and its continued efforts to innovate to meet the varied
needs of today's consumers.
Guy Shepherd, Category Director, Allied Bakeries said: "Through
Alllied Bakeries understanding of consumer trends the new products
really tap into the convenience sector offering a comprehensive
range of products to meet needs. Allied Bakeries deliver direct to
convenience stores on behalf of retailers. This means that on
average bread is 12 hours fresher than delivering first to a
distribution centre. In a product with a short shelf life this
makes a significant difference."
The first new product development, Kingsmill Danish 400g, is the
brand's first ever Danish-style bead. The soft white bread has a
light texture and each slice contains 30% less calories than
standard white bread. The product is ideal for smaller households
that are increasingly seeking smaller portion packs to reduce waste
and help with dieting drives.
The second new product, Kingsmill Doorstep 800g, is our thickest
sliced bread. With 2.2 cm deliciously soft slices, Kingsmill
Doorstep meets the market demand for extra filling bread, and will
be especially popular amongst consumers who want a satisfying
sandwich for lunch. It is also great for toast as you can have
golden brown surface but keep a soft middle.
The third product is Kingsmill Soft Malted Grain Farmhouse 800g.
The new bread is baked with malted wheat flakes for a rich,
distinctive taste, and offers a soft texture and artisan look and
feel. It is ideal for consumers wanting a premium product that
tastes good but also has nutritional benefits. The bread perfectly
complements Kingsmill Farmhouse White 800g.
Finally, Allied Bakeries has launched Farmhouse Soft White as a
400g loaf. This offers a smaller slice profile and fewer slices
than the 800g version making it ideal for smaller households who
want a premium quality loaf. With a more artisan feel the
batch-baked Farmhouse format with a round top, central split and
flour dusting offers a softer loaf for consumers.