The first major bread manufacturer to introduce recycled
packaging initiative
Allied Bakeries, top ten grocery brand Kingsmill, has announced
it is introducing 100% Recycled packaging on its Kingsmill Little
Big Loaf and Crusts Away range.
The packaging will be made from 100% virgin material, which
means that clean off-cuts from the bread bag making process will be
used to make new bags.
Guy Shepherd, Category Director, at Allied Bakeries, said: "At
Kingsmill we are always looking at ways to keep waste to a minimum
and encourage the industry as a whole to look at ways of reducing
impact on the environment.
"By developing a way to recycle our packaging off-cuts we will
save 1.4 tonnes of CO2 for every 1 tonne of recycled film
made."
As part of the Kingsmill range, Little Big Loaf and Crusts Away
have been specifically developed to benefit the environment and
minimise waste.
A Little Big Loaf is simply a Kingsmill loaf with less slices so
that smaller households can enjoy every slice without waste. Crusts
Away is Kingsmill soft white bread baked in the same way but with
the crusts cut off. This makes it perfect for lunchbox sandwiches
and for children who don't like crusts. The crusts are not wasted
though, they are sent to make breadcrumbs or animal food so every
bit of the loaf is used.
The 100% recycled packaging initiative is just one part of
Allied Bakeries overall commitment to the environment. Other areas
of work that have already taken place include working closely with
the Carbon Trust. In 2009 Allied Bakeries became the only major
bread and bakery manufacturer to use the Trust's Carbon reduction
label as part of its commitment to reduce its carbon footprint and
impact on the environment.
The carbon footprint of Allied Bakeries fleet of delivery
vehicles is also being reduced with the introduction of 'teardrop'
trucks, designed to be more aerodynamic than conventional
trucks.
Allied Bakeries are continually looking at ways to reduce it's
impact on the environment by looking carefully at all stages of the
manufacturing and distribution process.