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Allied Bakeries toasts hat trick of awards

24 May 2011

Allied Bakeries, a leading supplier of bread and bakery products and owners of the leading brands Kingsmill, Burgen, Allinson and Sunblest, has scored its third award in as many months with theHIM!Best Fresh Supplier of the Year award.  This follows hotly on the heels ofThe Grocer'sBread and Bakery Supplier of the Year award and thePalmer & HarveyPlus Extra Supplier of the Year award.


TheHIM!Best Fresh Supplier of the Year award, voted for by 461 Convenience Store staff and managers, was given in recognition of Allied Bakeries' ongoing success and growth in the convenience industry.


Mike Bailey, Allied Bakeries Trading Director explains: "We always strive to go above and beyond in providing buyers with the best possible service - focusing heavily on using consumer insights in developing our NPD and on offering seamless customer service and delivery.


"The competition for these awards is tough - we are delighted to be recognised so comprehensively across the industry."


Allied Bakeries pays a great deal of attention to its supply chain capability and this allows it to deliver its customers great quality, fresh bread everyday.   It is also committed to continuous NPD and providing impactful merchandising advice to ensure retailers get the very best service from Allied Bakeries, and ultimately maximise bakery sales.


Allied Bakeries has also been shortlisted forThe Grocer'soverall Branded and Own-Label Supplier of the Year awards atThe Grocer Goldson 15 June 2011 at the Guildhall in London.