Sunblest has topped a recent poll as Northern Ireland's
favourite potato farl in flavour, texture and appearance following
a consumer blind taste test using four leading brands.
To celebrate being the region's favourite potato farl, top
comedy duo Grimes and McKee have helped Sunblest launch a 'pop-up'
kitchen in Belfast City Centre. Leading chef Karyn Booth was also
on hand to demonstrate delicious ways to enjoy your favourite
potato farl including traditional dishes as well as more creative
ideas for enjoying the nation's favourite snack.
Commenting on the blind taste test results, Victoria Brown from
Allied Bakeries Ireland, said: "As Northern Ireland's largest plant
bakery, we're delighted that Sunblest has topped a blind taste test
poll as the public's favourite potato farl with more than half of
consumers (1) polled preferring our brand over competitors for
overall taste.
"At Sunblest, we work hard to create a premium product that
customers will enjoy and the quality of our product was something
that consumers agreed on. 40% (2) voted Sunblest their favourite
for flavour while almost half of those surveyed chose our texture
and appearance (3) as best."
Speaking at the launch, funny man Conor Grimes, said: "Potato
bread is a Northern Irish institution and iconic to us so it's
important that we only eat the best! We're pleased to be here at
the Sunblest pop up kitchen to help show people the great ways to
make the most of your Sunblest Potato Farls."
The local comics will also be taking to the streets of Belfast
this week to carry out their own 'poll' that will reveal how
consumers like to eat their Sunblest Potato Farls, whether they
prefer them fried or toasted.
"I'm a fried man, I just love the crispy, indulgent taste of my
Sunblest Potato Farl, straight from the pan but I know 'Grimesy'
here is a toast man," said Alan McKee. "He's a sucker for that warm
and buttery melt in your mouth taste. So we thought it would be a
laugh to go head to head and find out what the great Northern Irish
public prefer; fried or toasted. You'll be able to see how we get
on in an exclusive sketch video at the Sunblest facebook page next
month."
Visit facebook.com/sunblest for top recipe ideas or to find out
more about the Sunblest range.
(1) 26 consumers from a poll of 50 choose Sunblest as their
overall favourite potato farl
(2) 20 consumers from a poll of 50 chose Sunblest as being
'excellent' or 'very good' for flavour
(3) 22 consumers from a poll of 50 chose Sunblest as being
'excellent' or 'very good' for texture and 24 consumers from a poll
of 50 chose Sunblest as being 'excellent' or 'very good' for
appearance