Over half of NI mums (64%) skip lunch because they 'simply don't
have time' a recent a poll conducted by Kingsmill has
revealed.
As the fresh thinking brand reveals its new look packaging
across the range of innovative breads, bakery favourites and rolls;
the poll revealed that shockingly almost a quarter of mums said
they are lucky to grab 5 minutes or less to refuel and almost half
of the mums surveyed that do eat lunch (45%),only make time for a
"quickie 15 minute break".
The survey was commissioned by Kingsmill to drive home the
importance of eating lunch.Victoria Brown, Allied Bakeries
explained: "Looking at the results it's clear that our mums need to
make time for lunch. More than half of those polled (63%)
agreed that their daily routine has an impact on being able to take
a mid-day break whether that's juggling kids, housework or their
job. Furthermore only 12% actually take time at lunch to sit back,
relax and savour the moment.
"As part of our 'Mum Break' campaign we want to encourage busy
mothers to take time to stop, re-energise and enjoy a 'Mum
Break'…everyday! With fresh thinking ideas from our new look
Kingsmill range; from Soft White, Tasty Wholemeal, Crusts Away! and
our new 50/50 sandwich alternative range there are lots of quick
and easy lunchtime ideas for the whole family - including mum."
The Kingsmill poll also indicated the majority of mums (82%)
understand the importance of breakfast but surprisingly, 45% didn't
rate lunch as a necessity.
As part of the campaign to encourage mum's to take a break for
lunch, Kingsmill have looked into why the experts recommend taking
lunch;
- Eating in the middle of the day re-energises your body,
improving focus and concentration and helping to avoid feeling
sluggish later in the day
- If you work full time, taking a break can help to reduce stress
and also improve efficiency
- Skipping lunch can mean you are more likely to reach for a less
healthy snack later in the afternoon
- Eating lunch can be another good opportunity to get one of your
five a day - some salad, vegetable soup or a piece of fruit will
all add up
- Don't forget to have a drink. Many of us feel tired because we
are dehydrated so start your lunch with a glass of water
- Taking some time out in the middle of the day is important for
your wellbeing… taking a break to catch up will a pal will lift
your spirits
(About The Lunch Survey: 145 people in Northern Ireland
were surveyed and asked about their daily lunch time routine.)