Allied Bakeries is celebrating the success of its 'Sunblest
VedaPit Stop' - which offered Christmas shoppers
the perfect winter warmer snack on the go, all in the aid of the
bakery's charity of the year.
With support from Dromona, Nambarrie and Tesco, the Sunblest
Veda Pit Stop stationed outside Tesco Royal Avenue during Christmas
gave consumers the opportunity to donate £3.50 in return for
Sunblest Veda toasted with Dromona cheese and a cup of Nambarrie
tea, with every penny going directly to Northern Ireland Cancer
Fund for Children.
In total consumers helped raise a whopping £10,000 attracting
almost 3,000 customers to the van including comedy genius Keith
Lemon.
The money raised will help Northern Ireland Cancer Fund for Children offer
practical and emotional support to children, teenagers and young
adults living with cancer.
Elva O'Connor, Sunblest Brand Manager said: "We have been
overwhelmed by the support from consumers for our Sunblest Veda Pit
stop and we're delighted to have raised such a fantastic amount for
our charity partner NICFC. Thanks to the help from our sponsors
Nambarrie, Dromona and Tesco we have been able to offer 100% of the
donations to help this local charity continue to support young
people affected by cancer.
Joanne McCallister, Fundraising Manager for NICFC adds "Every
week in Northern Ireland another three children, teenagers or young
adults are diagnosed with cancer. For these young people and
their families life will change dramatically. As a local
children's charity we receive less than 1% Government Funding and
rely on the generosity of partners like Sunblest, Nambarrie,
Dromona, Tesco and their customers. Every penny counts and we thank
shoppers for their support this Christmas."