Bread in a balanced diet
Our responsibility is to make it easier for consumers to make
informed choices by explaining the role of bread in a balanced
diet, by baking bread that is wholesome and tasty, and by labelling
our products with clear nutrition information and Guideline Daily
Some of our highlights are:
- Wake up to Wholegrain'. We were the first bakery brand to
clearly highlight the presence of wholegrains in our breads Kingsmill 50/50,
the nation's favourite white plus loaf, has half your daily
wholegrain in just two slices (based on 2010 US Dietary Guidelines
of 48g of wholegrain a day).
- Salt reduction. In bread making salt has an essential role in
controlling fermentation and affects the texture and flavour of the
finished bread. Recognising the impact of salt in the diet, along
with the rest of the food industry, Allied Bakeries have been
reducing salt levels since 2004.
- We believe bread is a key part of a balanced diet and so Allied
Bakeries support nutrition labelling. People make informed
decisions about the food they eat based on nutrition labelling and
GDAs on the pack.
- Our research tells us there are concerns about vitamin D levels
in the UK population. Our Buckwheat & Poppy
Seed loaf, part of under the Burgen brand, is high in calcium
and vitamin D. These two nutrients work together to help maintain
- Our products combine great nutrition with great taste. They
include Burgen Soya &
Linseed, which has calcium and omega 3 oils, and Kingsmill Tasty
Wholemeal and Allinson
Wholemeal, which are a great source of whole grain
- We work with the British Nutrition Foundation in
communicating the basics of good diet to the public and bringing
expertise of nutrition science into our businesses.