What we do

What we do

We bake some of Britain's well-known bread brands - Kingsmill, Allinson, Burgen  and Sunblest - and we are also proud to supply selected retail partners with customer-branded bakery goods.

You'll find us on the shelves of the country's largest and smallest shops, because for us, listening to our customers is what makes us their bakery supplier of choice.

In 2011, for example, we were the only direct to store bakery supplier to achieve an award for service delivery levels from a major UK supermarket customer. It's achievements like this that set us apart from the competition and make us the name demanded by consumers across the nation.

Our approach to new product development takes the same starting point: understanding our customer and what he or she needs. Alongside that, we research consumer benefits, from attitudes and behaviour to the role of bakery at various meal occasions. That way, we know our bright ideas will evolve into exciting and relevant products.

Throughout our bakeries and offices, quality, service and innovation are paramount. Our Sales, Operations and Logistics operations are delivered by people who see Allied Bakeries as a great place to work.

They're proud of what we do, our manufacturing processes, our dedication to developing a superb supply chain, and the way we all work to be even better.

This pride translates into energy and enthusiasm that's demonstrated in a whole host of achievements from industry-leading environmental credentials to external recognition of excellence.