It's all about freshness
Our consumers tell us what they want in a loaf - they define our
quality standards. We've invested heavily in our Quality Assessment
Systems to make sure we can deliver a great loaf every pack, every
slice.
Our national network of bakeries operate pretty much 24/7 to make
sure we can keep shelves stocked with fresh bread. That demands
co-ordination, pace and accuracy so that we have orders completed
and ready for despatch by 10pm on the day they're placed. Bake
today - deliver tonight and tomorrow.
Keeping all of this going in the right direction is the biggest
investment programme of any UK bakery business. It's designed to
allow us to carry on delivering great quality and superb service to
retail customers and consumers.
We make more than 50,000 deliveries each week, sometimes as
little as 20 or 30 loaves - sometimes a truck full - which demands
a 24-hour cycle that's advanced, challenging and fast as products
move through our bakery network to our customers.
Our industry-leading Logistics team provide a world class service
that delivers daily to major retailers, convenience stores, food
service outlets and the wholesale sector from our 18 distribution
points. That's around 12,000 customers.
Technology is a vital tool. Our systems track our vehicles in real
time, while in our warehouses, technology enables our people to
pick and despatch deliveries with great accuracy.
The blend of technology, planning and great teamwork delivers a
win-win all round: fresher bread, better quality and a delivery
network that's more efficient.