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Kingsmill, FareShare and Community Donations

Val Hall, volunteer at West Bromwich Food Bank,
December 2020

Back in 2016, Kingsmill was proud to become the first national baker to work with FareShare. Since then, we've donated millions of meals to their UK food redistribution network and have regularly increased seasonal donations to support their school holiday programmes.

When the Covid-19 crisis hit in March 2020, it was our colleagues’ neighbours, friends and families stepping up to the frontline of health Val Hall, volunteer at West Bromwich Food Bank, December 2020

The Covid-19 donations programme was a business-wide effort by Kingsmill, inspired by an ambulance driver on a call-out to our West Bromwich bakery who told one of the managers that they hadn’t been able to get hold of bread for their rest room. The 2020 programme saw Kingsmill bakeries in Belfast, Glasgow, London, Liverpool, Stevenage, Stockport - along with West Bromwich -provide regular donations of bread and other baked goods to local hospitals, ambulance services, schools, fire stations, police handling headquarters, care homes and food banks. During the first nine months of the pandemic Kingsmill donated over 2 million meals to people in need.

At the time, Nicola Richards, MP for West Bromwich East, said: “I have seen first-hand the brilliant and very generous work Allied Bakeries have done for vulnerable residents, communities, organisations and first responders here in West Bromwich and across Sandwell during the Covid-19 pandemic. They are true community champions, and we are grateful for their support during this difficult time.”

In the five years to the end of 2021, between FareShare and these community donations, Kingsmill donated the equivalent of more than 10 million meals, and we’re delighted that FareShare has awarded us their new Leading Food Partner status for 2021 and 2022.

The FareShare Leading Food Partner logo celebrates businesses who, through their work with FareShare, are:

  • Providing nutritious, healthy food to families at risk of hunger.
  • Demonstrating a commitment to tackling needless food waste.
  • Reducing their Scope 3 carbon and water footprint.
  • Saving charities money on their food bills.